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Trademark Laws 101

Ron Jones thinks marketers should become aware of Internet laws and trademark policies before branding a business or launching a SEM campaign. There's a lot to consider, including steering clear of a company's trademark rights.

Jones steps through the actions to take if a competitor uses your trademark in a "blatant attempt to profit from online and search traffic." Among the points he covers are common law trademarks, trademark registration, and new Federal Trade Commission guidelines for endorsements and testimonials.

Read the whole story at Search Engine Watch »

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