Trademark Laws 101

Ron Jones thinks marketers should become aware of Internet laws and trademark policies before branding a business or launching a SEM campaign. There's a lot to consider, including steering clear of a company's trademark rights.

Jones steps through the actions to take if a competitor uses your trademark in a "blatant attempt to profit from online and search traffic." Among the points he covers are common law trademarks, trademark registration, and new Federal Trade Commission guidelines for endorsements and testimonials.

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Tags: search
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