Many consumers who buy clothes, electronics, music and other stuff on the Internet look for vouchers or promotion codes to save money on purchases. Tom Critchlow believes this is another opportunity to rank in the search engines.
He provides ideas on ways to offer a promo/voucher code, such as through email newsletters, and steps through the process of creating a page to offer the codes. He also calls out some big-box brands who don't take advantage of this strategy.
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