How To Take A SEM Strategy Global
Search Engine Land, Tuesday, October 20, 2009 4 PM
After launching a SEM campaign in three countries in eight days, Roth shares what went wrong and right.
Read the whole story at Search Engine Land »
For starters, don't think "going global with SEM" means that the same U.S. strategy will work in Europe -- that only can get marketers into trouble, Roth writes. He also considers such questions as whether to outsource or not.
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