Keywords Ain't Always Grammatical

There are several reasons why last spring's "Daylight Savings Time" post continue to increase Susanna Speier's blog traffic by more than 500%. She tells us the global monthly search volume for the grammatically incorrect keyword phrase, "Daylight Savings," brings in 1,000,000, while the correct keyword phrase, "Daylight Saving," brings in about 368,000, according to Google's AdWords Keyword Tool.

Speier says you should choose words in both the headline and body copy carefully - which could mean "compromising" your "grammatical integrity" to appeal to a majority of the population.

Read the whole story at Search Engine Journal »
Tags: search
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