Ignore The Cold-Calling SEO Guys

Should business owners hire a digital marketing company that cold-called them looking for work? Absolutely not, says Miriam Ellis.

"I've seen one too many small business owners get burned by $9.99 website builder companies and generic PPC management offers.... Genuine rapport and a personal investment will develop between provider and owner and I am convinced that the business owner is going to be far better off working with someone whose chief concern is client well-being rather than whether his boss will fire him tomorrow for not picking up enough new accounts."
Read the whole story at Search Engine Guide »
Tags: search
Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.