Ignore The Cold-Calling SEO Guys
Search Engine Guide, Monday, October 26, 2009 2:45 PM
Should business owners hire a digital marketing company that cold-called them looking for work? Absolutely not, says Miriam Ellis.
"I've seen one too many small business owners get burned by $9.99 website builder companies and generic PPC management offers.... Genuine rapport and a personal investment will develop between provider and owner and I am convinced that the business owner is going to be far better off working with someone whose chief concern is client well-being rather than whether his boss will fire him tomorrow for not picking up enough new accounts."
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"I've seen one too many small business owners get burned by $9.99 website builder companies and generic PPC management offers.... Genuine rapport and a personal investment will develop between provider and owner and I am convinced that the business owner is going to be far better off working with someone whose chief concern is client well-being rather than whether his boss will fire him tomorrow for not picking up enough new accounts."
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