Personalizing Search Gets Social

Google Caffeine makes more sense to Dave Harry now that he has analyzed the potential of Google Social Search. Returning results in queries from people in your social circle and personalization will take processing power, he explains.

Harry explains why social search has far greater implications than the recent news from Twitter and Google. He points to the SocialGraph API to understand how back-end technology can connect information and serve it up on the Web in real time. The connections create a "profile of your potential interests in contacts and content," he writes.

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Tags: search
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