PPC: Sorry We're Closed

Did you forget online ads work 24/7? Stephanie Chen reminds us to send consumers to the Web site after brick and mortar store close, or if you own a small business and just want to skip out early. This strategy can work for customer service and support phone centers, too, she tells us.

"If your business operates 9 to 5 and most transactions happen over the phone, you might test saving money by using Ad Scheduling to only show your ads during this time frame," Chen writes, explaining how to use the Google AdWords tool. Ad Scheduling lets you specify hours and days of the week to run the ad.

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