Is PCC An Art Or A Science?

It's a question that has been around, well, since the beginning of online advertising. But now the premise has shifted a bit. Marc Poirer and Craig Danuloff weigh in to provide some insight on the shift, as more people transition from asking whether PPC marketing is an "art or a science," to, is it "more of a science than an art?"

While Poirer takes one view, Danuloff supports the other. Both offer a few tips and tricks for PPC campaigns. Danuloff shares his view on how to classify PPC best practices based on a "statistics and words," or "creative and holistic," approach.

Read the whole story at »
Tags: search
Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.