Philippe Oger describes four ways to provide a better understanding of who's coming to your site. Armed with this information, it's easier to improve conversion rates, he writes.
Using the Advanced Segments Tool from Google Analytics to demonstrate the process, Oger segments the data by location, keywords, content, visitor behavior, and more. Charts and screen shots provide a visual storyboard to step you through the process. Segmenting the data by visitor behavior is most helpful when it comes to learning how the site performs, he writes.