Google Launches AdWords Comparison Ads
Google AdWords, Friday, October 30, 2009 4:18 PM
Google has launched AdWords Comparison Ads beginning with the mortgage industry. The tool lets users compare multiple offers. AdWords relies on targeting and relevancy signals to determine the best ads for each query, but sometimes a user's query doesn't provide enough information for Google to predict what he or she wants.
Read the whole story at Google AdWords »
A few of the new features shows targeted ads in less than a second, only shows real products, and won't send advertisers any user information, including "anonymized" phone numbers, unless users explicitly request more information about an advertiser's offer, writes Friedman. The features have rolled out to a small segment of users, but will become widely available in time.
Recent Around the Net in Search Marketing Articles
-
DuckDuckGo Search Traffic Rises 33% Since NSA Revealed June 19, 3:50 p.m.
Billed as an alternative to Google, DuckDuckGo has increased traffic by 33% since the NSA news ... -
Health Care Industry Increasing Search, Tracking Capabilities June 19, 2:55 p.m.
While some search engines and apps believe they don't need tracking technology to serve up relevant ... -
Meet Evidon, Ghostery's Parent Company June 19, 12:47 p.m.
Evidon, which bought Ghostery in 2010, helps companies improve their use of "tracking code by selling ... -
Making Redirects As Simple As Change Of Address June 18, 5:58 p.m.
301 redirects can clean up messy architectures, solve outdated content problems, and improve user experiences when ... -
Amazon Launches Electronic Birthday Gift Cards On Facebook June 18, 12:49 p.m.
Amazon Tuesday introduced the Birthday Gift giving feature allowing friends to surprise friends and relatives on their ... -
Brands Missing Op In Twitter Vine? June 18, 12:47 p.m.
Vine, with its 6-second short videos, could provide another targeting option in Twitter for brands. John ... -
How Bing Voice Search Got Faster, More Accurate June 18, 12:43 p.m.
Bing has made voice search on Windows more accurate and twice as fast through technology called ... -
Cannes Going Branded Content June 17, 2:49 p.m.
Will search marketers head to Cannes Lions next year? That's the first thing I thought after ... -
How Google Promotes An Entrepreneurial Culture June 17, 12:15 p.m.
Google has created its own YouTube "intern" series where viewers can follow five real interns during ... -
The Stuff In Google Glass June 14, 2:51 p.m.
A hardware teardown reveals the components and technology in Google Glass, a head-mounted voice-controlled Android computer ...
Be the first to comment on "Google Launches AdWords Comparison Ads"
Leave a Comment