Google Launches AdWords Comparison Ads

Google has launched AdWords Comparison Ads beginning with the mortgage industry. The tool lets users compare multiple offers. AdWords relies on targeting and relevancy signals to determine the best ads for each query, but sometimes a user's query doesn't provide enough information for Google to predict what he or she wants.

A few of the new features shows targeted ads in less than a second, only shows real products, and won't send advertisers any user information, including "anonymized" phone numbers, unless users explicitly request more information about an advertiser's offer, writes Friedman. The features have rolled out to a small segment of users, but will become widely available in time.

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