• Search Engine Watch, Wednesday, November 11, 2009 3:21 PM

Michael Bonfils fills us in on ways U.S. search marketers can build a Web site aimed at an international market. Finding the correct market and translating the Web site copy are part of the process.

Be aware that each market, from France to Brazil, likely use specific regional acronyms. Bonfils suggests treating each market differently and respecting the country's cultural nuances. To support his argument that every company needs to have an international footprint online, he points to comScore's global search market study revealing that more than 113 billion searches were conducted in July 2009, up 41% from the prior year.

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