• Search Engine Land, Monday, November 16, 2009 1:54 PM

Barry Schwartz tells us that at PubCon, Matt Cutts explained Google's introduction of new ranking factor Site Speed into the algorithm, which will take into consideration how fast a site or page loads. In the future, faster Web pages will rank better than slower ones.

Page speed is a factor in the search ad AdWords quality score and there is a push to make it a factor in the organic ranking algorithm, which has more than 200 factors in the algorithm, Schwartz writes. A video explains the rollout of Google Caffeine in January 2010, and introduces Site Speed.

Read the whole story at Search Engine Land »