Why PPC Marketers Should Spread The Wealth Among Engines
Find Resolution, Friday, November 20, 2009 2:07 PM
Jeff Campbell focuses on why it doesn't always make sense to spend your entire PPC budget on Google. There comes a point in any campaign when it's no longer efficient to spend another dollar with Google, "because their Paid Search algos start to work against the advertiser," he writes. Backing up his theory, Campbell steps through why he believes PPC requires "efficient" volume, not just volume.
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