The Times takes a look at the war brewing between Wal-Mart and Amazon. At this very moment, "The two heavyweight retailers are waging an online price war that is spreading through product areas
like books, movies, toys and electronics." The battle apparently began last month as a relatively trivial but highly public back-and-forth over which company had the lowest prices on the most
anticipated new books and DVDs this fall. By last week, it had spread to select video game consoles, mobile phones, even to Hasbro's Easy-Bake Oven. Last Wednesday, Wal-Mart dropped the price of the
oven to $17, from $28, as part of its "Black Friday" deals. Later the same day, Amazon cut its price, which had also been $28, to $18.
Read the whole story at New York Times »
