Google Searches For New Ad Formats
Google Blog, Wednesday, November 25, 2009 11:26 AM
Google has been developing and testing a variety of new ad formats. Susan Wojcicki tells us that some include visual elements, while others include more links.
The idea is to help you quickly find a specific page in an advertiser's Web site. For example, if you're researching airfare to visit relatives during the holidays, it saves time to go directly to Priceline's page about booking flights, rather than the general homepage or rental car page, she writes.
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The idea is to help you quickly find a specific page in an advertiser's Web site. For example, if you're researching airfare to visit relatives during the holidays, it saves time to go directly to Priceline's page about booking flights, rather than the general homepage or rental car page, she writes.
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