• Econsultancy, Monday, November 30, 2009 11:06 AM

Kevin Gibbons takes a look at Web journalism after the BBC announced it would start optimizing headlines in an effort to gain greater visibility in search engines.

He believes SEO is misunderstood by professional writers. So, he explains how headlines can hook more than humans, and that SEO is not the enemy of good writing. Among the advice he serves up: use lots of keywords in introductions; consider keywords without curtailing quality; and, write for the audience.

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