In a long post, Carrie Hill challenges search marketers to take an old standby strategy and "throw it out the window." She provides a new spin, on targeting landing pages with demographic profiles.
She reminds us that keyword research is the backbone of search campaigns, whether building a framework for a Web site, looking for new page ideas, or finding phrases that pages can rank. In a checklist, she describes everything you should look at when segmenting and targeting your audience.
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