Conversion Rates Down The Wrong SEO Road

David Harry gives us many reasons why conversation rates make a poor SEO metric. He writes that there are not only some "inherent risks" in thinking about considering conversions as a metric, but a "fair bit of naivete as well (not to mention insulting to the entire conversion optimization industry)."

Although unlikely an unpopular view, he explains there are too many potential factors out of the SEO's control that can affect overall conversion on Web sites and Web pages. He tells us to start by considering the elements affecting conversions, such as incentives and customer service.
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