How To Measure SEO Results

Search Engine Watch, Tuesday, December 15, 2009 3:20 PM
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Start any SEO project by defining business goals. A business goal might be to increase non-branded traffic by 25%.

While that advice is a given, Eric Enge provides insights and details on how to measure the results of these SEO efforts. He walks through the importance of ranking reports, adding links, considering non-branded search traffic, reviewing visitor engagement, and considering conversions.
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