• Google Blog, Wednesday, December 16, 2009 2:29 PM

Knowing the fastest rising search terms on YouTube could give marketers insight on what keywords to buy, especially as video becomes the hot advertising medium for 2010. Jamie Davidson, associate product manager at Google, makes a list and checks it twice.

To develop the list, Google looked at view counts of YouTube's most popular videos, but Davidson tells us that in some instances the search engine aggregated views across multiple versions of the same video. For example, the fastest rising YouTube search term for November globally was "bad romance," vs. "adam lambert" in the United States.

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