Awesome Quality Scores Made Easy

PPC Hero, Thursday, December 17, 2009 4:15 PM
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Increase click-through rates, don't ditch the account, keep things organized, and -- load times matter. These are among the tips Amber serves up so brands can achieve "awesome" quality scores and increase PPC performance.

The scores are based on relevance to the search query keyword, so the higher the score, technically, the less you pay for the clicks and the higher the position achieved in the search results page.
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