Greg Niland points to a flaw in Target.com's SEO strategy that continues to flood Google search results with millions of near-identical page errors. He explains that Target.com currently ranks No. 1 for Exercise Bike Clearance, and this practice "tricks" people into thinking Target is the most trusted site for this product.
Niland writes that instead of Google removing these pages that are obviously error pages, it rewards Target's spam attempt with high rankings and online holiday traffic. He tells you why to think twice before doing this to your Web site.