The Twelve Days Of Email
Since there has been much talk of new messaging channels "killing" email during the past decade, I thought it would be appropriate to consider for a moment just how critical email is to each of us and the brands we interact with over the holiday season. Enjoy!
On the first day of (insert appropriate holiday here),
My email sent to me
An offer where shipping was free. (I love Amazon)
On the second day of (insert appropriate Holiday here)
My email sent to me
Two purchase confirmations, (thanks eBay!)
And an offer where shipping was free.
On the third day of (insert appropriate holiday here)
My email sent to me
Three Facebook updates, (Only three, it was a slow day)
Two purchase confirmations,
And an offer where shipping was free.
On the fourth day of (insert appropriate holiday here, again)
My email sent to me
Four (hundred), Twitter notices (No, I do not get that many new followers in a day!)
Three Facebook updates,
Two purchase confirmations,
And an offer where shipping was free.
On the fifth day of (insert appropriate holiday here, again)
My email sent to me
Five photos of friends (including some great shots from MediaPost's Email Insider Summit)
Four (hundred), Twitter notices,
Three Facebook updates,
Two purchase confirmations,
And an offer where shipping was free.
On the sixth day of (insert appropriate holiday here, again)
My email sent to me
Six bills a-due-ing (Mint.com is awesome, you should all subscribe)
Five photos of friends
Four (hundred), Twitter notices,
Three Facebook updates,
Two purchase confirmations,
And an offer where shipping was free.
On the seventh day of (you know what to do)
My email sent to me
Seven headlines breaking, (courtesy of CNN)
Six bills a-due-ing
Five photos of friends
Four (hundred), Twitter notices,
Three Facebook updates,
Two purchase confirmations,
And an offer where shipping was free.
On the eighth day of (you know what to do)
My email sent to me
Eight iTunes playing, (it was New Music Tuesday)
Seven headlines breaking,
Six bills a-due-ing
Five photos of friends
Four (hundred), Twitter notices,
Three Facebook updates,
Two purchase confirmations,
And an offer where shipping was free.
On the ninth day of (you know what to do)
My email sent to me
Nine girls a-dancing, (no, not that type of dancing! It was a Flip video my mother-in-law took of my daughter's dance recital; get your head out of the gutter!)
Eight iTunes playing,
Seven headlines breaking,
Six bills a-due-ing
Five photos of friends
Four (hundred), Twitter notices,
Three Facebook updates,
Two purchase confirmations,
And an offer where shipping was free.
On the tenth day of (in case you forgot, insert appropriate holiday here)
My email sent to me
Ten recipes for making (thanks Cooking.com)
Nine girls a-dancing,
Eight iTunes playing,
Seven headlines breaking,
Six bills a-due-ing
Five photos of friends
Four (hundred), Twitter notices,
Three Facebook updates,
Two purchase confirmations,
And an offer where shipping was free.
On the eleventh day of (yes, it's almost over!)
My email sent to me
Eleven players scoring (How did Fantasy Football ever get by without real-time player updates? Nice work CBS Sportsline!)
Ten recipes for making
Nine girl's a-dancing,
Eight iTunes playing,
Seven headlines breaking,
Six bills a-due-ing
Five photos of Friends
Four (hundred), Twitter notices,
Three Facebook updates,
Two purchase confirmations,
And an offer where shipping was free.
On the twelfth day of (FINALLY!)
My email sent to me
Twelve chores for do-ing (yes, my wife Rachael known's email is the best place to assign tasks... can she track opens? YIKES!)
Eleven players scoring
Ten recipes for making
Nine girl's a-dancing,
Eight iTunes playing,
Seven headlines breaking,
Six bills a-due-ing
Five photos of friends
Four (hundred), Twitter notices,
Three Facebook updates,
Two purchase confirmations,
And an offer where shipping was free.
Happy Holidays, everyone!
RYAN DEUTSCH
Ryan Deutsch is vice president of strategic services at StrongMail, a leading provider of online marketing solutions for email and social media. Contact him here.
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