• PPC Hero, Thursday, January 7, 2010 2:46 PM

It's time to determine whether your pre-holiday optimization strategy worked, so you can plan for this year by analyzing what did and didn't work, according to Brian. He details why it's important not only to look at impressions, but also click-through and conversion rates. This will tell you the strategies to keep and to discard.

If you had a significant improvement from your ads during the holidays, he suggests trying to incorporate some of the changes into your current ads. And while you can't run Christmas sale ads, you can try January or New Year special offers to hang on to that holiday spirit a little longer.

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