Google Delving Deeper Into Local Reviews

Giving local review sites more cause for concern, Google now seems to be looking beyond the range of traditional review sources to new, non-traditional sites like blogs, and even articles. Some, including Search Engine Land's Greg Sterling, believe that this could potentially complicate the emerging area of "reputation management" for local businesses.

The immediate advantage for Google will likely be increasing the volume and coverage of reviews on its Place Pages service, and, according to Sterling, its unlikely that Google will fill its service with any local business mention. Rather, particular "hyper-local" blogs and niche sites are likely to gain significant influence -- if they're heavily relied upon by Google.

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