Advanced Paid Search Campaign Tips

Search Engine Land, Tuesday, January 19, 2010 1:32 PM
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Brooks McMahon provides tips geared toward local paid search marketers looking for more advanced targeting techniques. He discusses time of day (daypart), geographic and demographic targeting.

One example provides details for PPC targeting on mobile devices based on location. The ability to use geographic targeting to those consumers in a specific area or a store location can have help direct much traffic to your business.
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