SEO Essentials To Improve Conversions

Search Engine Guide, Wednesday, January 20, 2010 1:20 PM
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Stoney deGeyter runs though the four basicS of SEO, which he calls the "foundation" for online success: indexed pages, rankings, visitors and conversations. Implementing these tactics correctly could improve conversions.

The more difficult to navigate, find information and make a purchase or get conversions on the Web site, the more likely visitors are to leave. They'll move on to another site where things are easy, deGeyter writes.
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