HubSpot Twitter Data Reflects Change

Jennifer Laycock analyzes data released this week from HubSpot -- the Third Annual State of the Twittersphere report, which provides insight into marketing and social interaction.

Not surprisingly, Layton points to the slowdown of Twitter's phenomenal growth during the past few months as having the biggest impact on the social media site. And while the number of new tweeters has slowed, it seems that more users are engaged with the service more often. Twitter is called a maturing service -- a description that could explain why more Twitter users have begun to pay more attention to building a following and filling out their profiles.
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