Give Me A Smile

Rand Fishkin talks with Will Critchlow about best practices for keeping clients happy. The two agree to begin with good communication, and follow through on delivering the goods.

Happy clients mean more business, improved reputation, higher demand and more success for you, according to Fishkin. Don't create expectations you can't meet, or hide anything in the formal contract you feel uneasy about.
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Tags: search, seo
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