The Yahoo features that Amber has been waiting for have arrived. She believes the features and the enhancements to its ad serving network will make a difference in campaigns running on the Yahoo network or partner networks. The tools could allow advertisers to better optimize bids and increase conversions, with less money invested in non-converting domains.
Describing the benefits, Amber steps through how to use one of the new tools. Overall, the tools provide paid search professionals more control of data and where ads serve up.