Tongue in cheek, Robert Brandy gives us five reasons why paid search campaigns beat Apple's newly launched iPad. The reasons often stretch the truth or are just plain funny
("iPad - Name could be confused for a feminine hygiene product
PPC - Name can be misheard as 'Paper Clip' instead of 'Pay-Per-Click'") but might provide food for thought on the benefits of PPC . Still, if you're looking for facts, don't waste your time.