- PPC Hero, Monday, February 8, 2010 1:39 PM
While clicks are great, conversions make you money. Whether it means getting people to download a white paper or buy a product, it's never easy to increase conversion rates.
Amber tells us how
to do so with minimal time, effort and money. She reminds us to add precise verbiage in buttons that convey the message, position the call-to-action in a place people can easily see it, and more.
Read the whole story at PPC Hero »
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