How To Quadruple Conversion Rates

Google Website Optimizer Blog, Tuesday, February 16, 2010 3:42 PM
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Trevor Claiborne details how to increase conversion rates, using a an example from voice.com, which grew conversions from 5% to 22%. Claiborne runs through the big lessons, such as knowing your clients -- and not stopping at the final test if you're looking for better results. Sometimes it takes more than one try.
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