Exploring SEM: Linda Bustos

The Rimm-Kaufman Group, Thursday, February 18, 2010 4:21 PM
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In a one-on-one interview, George Michie asks Linda Bustos, writer on eCommerce blog GetElastic, several pointed questions. The two talk about a variety of subjects, from the unregulated and the unstructured business of search engine marketing, to the evolution of Web design in the last five to eight years.

When asked what newer features will have a big impact on retail, Bustos points to A/B split testing, "thanks to tools like the free Google Website Optimizer," because it can help retailers make more money.
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