• All Things D, Thursday, February 18, 2010 2:59 PM

Microsoft and Yahoo are finally being allowed to continue with the 10-year search alliance they negotiated last summer. The Justice Department and the European Commission just approved the deal with restrictions. As a result, Microsoft's Bing will now power Yahoo searches, while Yahoo will handle sales of search ads for both companies.

According to Digital Daily, implementation is "expected to begin in the coming days," and is slated for completion domestically by the end of 2010. "While Yahoo is transitioning its algorithmic and paid search platforms to Microsoft, the search user experience is still its responsibility," Digital Daily notes. "In other words, this deal is no quick panacea and Yahoo must remain on point and innovating if it's to make the most of the alliance."

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