What impact do reviews have on local search rankings? Mike Ramsey gives us the details in a lengthy post with many screen shots that provide great examples. He also offers his view on the future of local search and reviews, as well as some feedback on setting up a review strategy for your business.
Some advice from Ramsey: "Do not fabricate fake reviews or the Local SEO gods will beat you like a red-headed step-child and drop you from visibility (No offense to any red-headed step-children)."
Read the whole story at Search Engine Journal »