Michael Bolan explains Google's click-to-call mobile application that the Mountain View, Calif., company launched last month. Google took the business model behind pay-per-call on the PC and stuck it on mobile.
Bolan tells us why this strategy for mobile makes more sense. The post also details activating and tracking pay-per-call in AdWords, and how this relates to Google's Local Extensions.
Read the whole story at Search Engine Watch »