Lead Gen Firm Reply Eyes IPO

Reply.com, a provider of online business leads, would like very much to raise $60 million in an IPO, according to an SEC filing. Reply focuses on locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. To date, Reply has raised upwards of $30 million in venture funding, including $4.5 million in a third round from ATEL Ventures in October 2007.

As paidContent notes, Reply joins a growing list of digital firms eying IPOs. The company claims to have turned a profit for the first time last year, generating $34.3 million in revenue. Other investors include Outlook Ventures and Scale Venture Partners.

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