• PPC Hero, Wednesday, February 24, 2010 4:21 PM

Jessica explains why management placements don't work, partly through this metaphor: Pretend you're a lion watching a bunch of cute bunnies hopping around, she writes. While you can probably reach out and swipe many to eat without much investment, you may have to spend an entire day munching on rabbits just to feel well-fed. It's low risk for low reward, similar to automatic content placements, Jessica writes.

She tells you how to lower your cost per placement, get better targeting results, and gain a viable long-term lead-generation strategy.

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