• ClickZ, Tuesday, March 2, 2010 3:35 PM

Rachel Andersen doesn't suggest stopping all search engine optimization efforts. So she explains how and why paid search and other marketing strategies can complement existing and future campaigns.

Optimizing Web sites to increase traffic could require leveraging several marketing strategies. Consider testing meta descriptions, running PPC on branded keywords, managing sitelinks, using rich snippets, and tweeting strategically to tap into Google's and Bing's decision to index Twitter steams in search queries.

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