• Business Insider, Monday, March 8, 2010 1:57 PM

Barnes & Noble has hired Time Inc. exec Jonathan Shar as general manager of its new "Digital Newsstand and Emerging Content" initiative. Shar is leaving Time Warner as general manager of CNNMoney.com. At the bookseller, he will be in charge of creating a storefront for digital newspapers, magazines blogs and other content publishers for bn.com, Nook users and other platforms.

It's worth noting that the launch of Apple's souped up e-reader -- which will have its own 'digital storefront' a la iTunes -- is less than a month away. Other potential enemies (and "frenemies") include Amazon, Conde Nast, Hearst, and other publications preparing competing digital media stores.

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