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Why Consider Conversion Rate Optimization?

People often ready a testing platform and then obsess about how intricate they should get with multivariant testing. Rand Fishkin talks about conversion rate optimization and why you should consider starting with A/B tests for major page layouts.

He believes knowing these metrics can yield increased conversions because it helps you get focused on important optimization steps first, instead of the font color for H1 tag and the 0.0001% lift you get from it.

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