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Google: How To Make Display Ad Buys Easy

Google continues work on its display ad buying platforms that let advertisers and agencies plan, buy, create, serve and measure display ads across the Web in one interface, Susan Wojcicki, Google's vice president of product management, tells us.

Wojcicki points to significant upgrades made to DoubleClick's ad serving technology, such as new measurement and planning technologies, including Ad Planner and Google Analytics. She says that during the next few weeks Google will explore ways that new technologies are helping to move display advertising to the masses.

Read the whole story at Google Blog »

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