How Google Conversion Optimizer Can Improve Paid Search Campaigns

Search Engine Watch, Friday, March 19, 2010 2:43 PM
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Melissa Mackey gives us a few caveats for using Google Conversion Optimizer, and then tells us how it can improve PPC campaigns. She steps through what happens when search volume is significantly higher than the advertiser's budget, as well as how to expand campaigns with the Automatic Match feature in search, and minimize account and bid management times.
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