How To Avoid Missed PPC Opportunities

Kevin Lee makes a case for integrating offline and online campaigns. If companies want to improve the return on investment (ROI) from advertising campaigns, executives running them will need to get the projects out of silos and create one integrated strategy. It's really that simple.

SEO and paid search experts have been telling marketers for years that the campaign strategies should tie to traditional marketing campaigns, but many fail to listen.
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Tags: ppc, search, seo
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