Optimizing For Universal Search

Optimizing all the assets should become a priority for Web site owners. So if you couldn't make it to SES New York, here's a lengthy synopsis of the Beyond the Crawlers Track, Digital Asset Optimization breakout session from Lauren Litwinka.

She explains the panel covered the opportunities and the fears of universal search and digital assets, reminding attendees that everything searched on can be optimized. Some of the advice from one panelist includes taking an inventory of digital assets, sorting it according to commercial, editorial and entertainment value, and building in testing to analyze user behavior and technical limits.
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Tags: search, seo
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