Tips For Paid Search Newbies

ClickZ, Friday, March 26, 2010 3:03 PM
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Andrew Goodman provides tips for marketers new to developing paid search campaigns. Goodman suggests rotating multiple ads against a group of keywords, testing much longer than you think, and remembering that quality scores drive accounts.

Since successful ads do more than put money in Google's coffer, Goodman tells marketers why these paid search steps are important.
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