Match Types In AdCenter

Elizabeth Marsten explains that managing campaigns in Microsoft adCenter can get a little complicated because keywords "lock together." Although you can easily separate or combine them in the edit feature to review stats and judge performance, you cannot pause a match type if you notice it doesn't perform well. Instead, you must remove it to keep other match types containing the same keyword available. Marsten tells you how.
Read the whole story at Portent Interactive »
Tags: ppc, search
Recommend (5) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.