Match Types In AdCenter

Portent Interactive, Monday, March 29, 2010 3:29 PM
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Elizabeth Marsten explains that managing campaigns in Microsoft adCenter can get a little complicated because keywords "lock together." Although you can easily separate or combine them in the edit feature to review stats and judge performance, you cannot pause a match type if you notice it doesn't perform well. Instead, you must remove it to keep other match types containing the same keyword available. Marsten tells you how.
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