Match Types In AdCenter

Portent Interactive, Monday, March 29, 2010 3:29 PM
  • Comment
  • Recommend (1)
Subscribe to Around the Net in Search Marketing


Elizabeth Marsten explains that managing campaigns in Microsoft adCenter can get a little complicated because keywords "lock together." Although you can easily separate or combine them in the edit feature to review stats and judge performance, you cannot pause a match type if you notice it doesn't perform well. Instead, you must remove it to keep other match types containing the same keyword available. Marsten tells you how.
Read the whole story at Portent Interactive »

Be the first to comment on "Match Types In AdCenter"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives