SEO: Sometimes Less Works Better

Econsultancy, Wednesday, March 31, 2010 2:39 PM
  • Comment
  • Recommend (1)
Subscribe to Around the Net in Search Marketing

Tags

Nichola Stott explains ways to increase click-throughs in natural search results. For example, to optimize the meta-description, short and snappy sometimes works better than the full 152 characters. There's also no need to front-load keywords in your meta-description, though it is a good idea to ensure your lead keyword for the page is included. She explains that the objective is to make the description readable and impactful.
Read the whole story at Econsultancy »

Be the first to comment on "SEO: Sometimes Less Works Better "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives