Ad-Writing Tips For Google Content Network

Get brand face time with consumers, determine the audience, and learn your competitors' strategies. Knowing these PPC points can help make writing ad text for the Google Content Network a little easier. And while the network can deliver many impressions, it can make it challenging to get a click. So Erin suggests putting your brand name in the headline or ad itself to capitalize on all of the impressions.
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Tags: ppc, search
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