- PPC Hero, Wednesday, March 31, 2010 2:37 PM
Get brand face time with consumers, determine the audience, and learn your competitors' strategies. Knowing these PPC points can help make writing ad text for the Google Content Network a little easier. And while the network can deliver many impressions, it can make it challenging to get a click. So Erin suggests putting your brand name in the headline or ad itself to capitalize on all of the impressions.
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